Mi Sports Bluetooth Headset Mini: Adding Fun to Low-Profile Packaging

Designing Emoji-Inspired Packaging for Xiaomi's Sports Bluetooth Headset

The Mi Sports Bluetooth Headset Mini, designed by Xiaomi, is a low-profile product targeting the lower end of the sports headset market. To make it more appealing to the younger generation, the design team decided to incorporate elements of fun into its packaging, using the language of emojis.

The headset and controller of the Mi Sports Bluetooth Headset Mini can be viewed as the eyes and mouth of an emoji icon. By adding additional decorations and colors, the packaging transforms into emoji icons with different emotions, making the product much more interesting and resonating with its young users.

The packaging structure was designed to hide the wires, leaving only the headset and controller visible. The use of a PET tray inside and a paper cover outside ensures that the front of the packaging showcases the handset and controller, while keeping the overall structure solid. The dimensions of the packaging are 79mm in height, 110mm in length, and 28mm in width.

As the target audience for the Mi Sports Bluetooth Headset Mini is 18 to 29-year-olds, the design team aimed to create a product that would align with the current trends of youth culture. By incorporating emojis, which are widely used for communication, the design team successfully captured the attention of the younger generation.

The project, which started in April 2018 and finished in April 2019, was carried out in Beijing, China. The overall packaging budget was limited to approximately 0.6 Euro, and the design team had to find creative ways to make the packaging stand out on store shelves.

The Mi Sports Bluetooth Headset Mini packaging design received the Iron A' Design Award in 2020. This award recognizes well-designed, practical, and innovative creations that meet professional and industrial requirements. The packaging design was praised for integrating industry best practices and competent technical characteristics, providing fulfillment and positive feelings to users.

With its emoji-inspired packaging, the Mi Sports Bluetooth Headset Mini offers a unique and engaging experience for its young users. By incorporating elements of fun and the language of emojis, Xiaomi has successfully created a product that stands out in the competitive sports headset market.